Where DTC Brands
Scale Winning
Creator Campaigns
Source, brief, produce, and optimize winning creative
All in one workflow
Trusted by 100+ DTC and agency teams
Vetted marketplace creators
10K+
Influencer contacts
1M+
Qualified applicants guaranteed
100+
Campaign Types
One platform.
Every campaign type.
Run affiliate, paid, and organic campaigns from a single workspace.
Affiliate & Gifting
Affiliate that scales itself
Ship product, track revenue, pay commissions - all automated.
Paid Social
Paid ads that convert
Brief creators Monday, get ad-ready footage by Friday.
Organic Campaigns
Organic reach, zero ad spend
Track posts, measure reach, and tie every creator to revenue.
Affiliate & Gifting
Affiliate that scales itself
Ship product, track revenue, pay commissions - all automated.
Paid Social
Paid ads that convert
Brief creators Monday, get ad-ready footage by Friday.
Organic Campaigns
Organic reach, zero ad spend
Track posts, measure reach, and tie every creator to revenue.
One workspace. Same creators. Same payouts. Same source of truth.
The Platform
Everything you need to run creator campaigns
Emmarie Jensen
@emmarie_lane
51K
IG
32K
TT
4.2%
Eng
Dee Dee Estes
@deedeeunfiltered1
282
IG
10.5K
TT
3.1%
Eng
Nicola Power
@Nicolapowerxo
4.2K
IG
1.8K
TT
8.4%
Eng
Cindy Nuñez
@cindy2495
9.8K
IG
4.7K
TT
4.9%
Eng
Melissa Suero
@meliza608
1.4K
IG
890
TT
8.9%
Eng
Emmarie Jensen
@emmarie_lane
51K
IG
32K
TT
4.2%
Eng
Dee Dee Estes
@deedeeunfiltered1
282
IG
10.5K
TT
3.1%
Eng
Nicola Power
@Nicolapowerxo
4.2K
IG
1.8K
TT
8.4%
Eng
Cindy Nuñez
@cindy2495
9.8K
IG
4.7K
TT
4.9%
Eng
Melissa Suero
@meliza608
1.4K
IG
890
TT
8.9%
Eng
Brittany Page
@brittanyann_ugc
5.6K
IG
3.2K
TT
5.1%
Eng
Melinda Blaine
@Melindasue02
2.9K
IG
2.9K
TT
6.7%
Eng
Jade Barton
@jadesbodygoals
11.5K
IG
11.5K
TT
5.8%
Eng
Rikki Ridgeway
@rikkirambles
3.1K
IG
1.4K
TT
7.2%
Eng
Brittany Page
@brittanyann_ugc
5.6K
IG
3.2K
TT
5.1%
Eng
Melinda Blaine
@Melindasue02
2.9K
IG
2.9K
TT
6.7%
Eng
Jade Barton
@jadesbodygoals
11.5K
IG
11.5K
TT
5.8%
Eng
Rikki Ridgeway
@rikkirambles
3.1K
IG
1.4K
TT
7.2%
Eng
100+ applicants in 48 hours
Post a brief, set your budget, and let vetted creators come to you. No more cold DMs or Instagram stalking.
Influencer Database
1,042,381 contacts
Mackenzie Dudzik
mackenziedudzik
179K
5.4%
Lifestyle
Janci Miller
draft_ipljchwm
148K
4.2%
Lifestyle
Truby Brishae
truby
202K
3.8%
Finance
Isabel Rodriguez
isabel
102K
8.7%
Beauty
Bridget Taylor
favgirl
133K
4.1%
Beauty
Margarita Landry
margarita
75K
2.8%
Lifestyle
Jared Brubaker
jared
67K
1.1%
Fashion
Destiny Henderson
theegoonies
35K
6.3%
LifestyleSearch 1M+ creators. Reach the right 50.
Filter by niche, rate, audience, and past performance. Send personalized outreach at scale - not spray-and-pray.
Creator contract
SignedSummer Campaign Agreement
Between GlowSkin Co. & Emily P.
Usage rights
Perpetual, worldwide, all paid channels
FTC disclosure
#ad / #sponsored required on all posts
Exclusivity
30-day category exclusivity window
Deliverables
2 hero videos + 3 cutdowns within 10 days
Signature
Emily Parker
Awaiting signature...
Contracts signed in minutes, not weeks
Usage rights, FTC, exclusivity - all built in. One-click signing. No more $500 legal reviews per deal.
Review deliverables
Round 2 of 3
Pinned at 0:08
"Cut faster to the product reveal"
Deliverables
2 assetsSummer_Hook_v2.mp4
Emily P.
Unboxing_Final.mp4
Jessica M.
Pin feedback to the exact frame
No more "can you make it punchier?" emails. Pin notes at 0:08, request changes, approve - all in one place.
Payouts
This quarter$12,820
Auto-triggers on approvalConnected
1099-ready
Payout queue
5 creatorsMackenzie Dudzik
mackenziedudzik
Janci Miller
draft_ipljchwm
Isabel Rodriguez
isabel
Bridget Taylor
favgirl
Jared Brubaker
jared
Creators paid on approval. Zero admin.
Stripe Connect handles every payout. No invoices, no chasing, no Venmo. 1099-ready. Saves you 5-10 hrs/month.
AI assistant
ConnectedFind 10 beauty creators under $200/video with 3%+ engagement
roster.search_creators
Found 47 matches. Top 3 by engagement:
+ 44 more matches
Send my skincare brief to the top 5
roster.send_brief
Brief "Summer Glow UGC" sent to 5 creators. Contracts attached.
Run campaigns from Claude or any AI tool
Roster's MCP server lets you search creators, post briefs, and manage campaigns directly from your AI workspace. The first creator platform built for the AI workflow era.
Our creators
Your next winning creator is already here
Every creator is vetted and ready to shoot.
Mackenzie D.
Los Angeles, CA
Adam A.
Toronto, CA
Claudia P.
Miami, FL
Julia L.
Austin, TX
Salome K.
New York, NY
Sevgi I.
Chicago, IL
Lorena A.
Phoenix, AZ
Russka J.
Atlanta, GAMackenzie D.
Los Angeles, CAAdam A.
Toronto, CAClaudia P.
Miami, FLJulia L.
Austin, TXSalome K.
New York, NYSevgi I.
Chicago, ILLorena A.
Phoenix, AZRusska J.
Atlanta, GA
Tandya F.
San Diego, CA
Sahara R.
Los Angeles, CA
Jenn B.
Denver, CO
Julia C.
Austin, TX
Carolina F.
Miami, FL
Alex S.
Denver, CO
Rosalia S.
New York, NY
Andy T.
New York, NYTandya F.
San Diego, CASahara R.
Los Angeles, CAJenn B.
Denver, COJulia C.
Austin, TXCarolina F.
Miami, FLAlex S.
Denver, CORosalia S.
New York, NYAndy T.
New York, NYWhy Roster
You've tried the alternatives.
Here's how they compare.
Roster replaces the agency, the marketplace, and the spreadsheets - in one workspace.
 Roster | Creator Marketplaces | Doing It Yourself | Hiring an Agency | |
|---|---|---|---|---|
| Time to first content | 4-6 days | 1-2 weeks | 3-6 weeks | 3-6 weeks |
| Vetted creator access | 10K+ creators | Limited pool | ||
| Influencer database | 1M+ contacts | |||
| AI briefs & shot lists | Partial | |||
| Frame-level revisions | Partial | |||
| Instant Stripe payouts | Wrapped in retainer | |||
| Built-in contracts & FTC | ||||
| Content performance tracking | Manual reports | |||
| Self-serve OR fully managed | n/a | Fully managed only | ||
| Get Started |
Time to first content
Vetted creator access
Influencer database
AI briefs & shot lists
Frame-level revisions
Instant Stripe payouts
Built-in contracts & FTC
Content performance tracking
Self-serve OR fully managed
What brands say
Hear it from the brands that made the switch
“We were spending $8K/mo on an agency that took 3 weeks per campaign. Switched to Roster and now we ship 4x more content for $279/mo. The ROI is not even close.”
Nick M.
Co-founder, Well Spoken
“Roster found us five street interview creators in two days. The turnaround was insane - we went from brief to final cuts faster than any agency we have worked with.”
Sam Lim Achatz
Founder, HiSnaps
“We cancelled our $6K/mo agency retainer. Roster does everything they did, sourcing, briefs, revisions, payments, for less than the cost of one creator video at our old agency.”
Bill B.
Co-founder, Drink Loom
“Our CPA dropped 42% after switching to Roster creators. We went from 2 videos per month to 12, and our ad account finally has enough creative to test properly.”
Nikolas Adjan
Founder, Unrot
“We were spending $8K/mo on an agency that took 3 weeks per campaign. Switched to Roster and now we ship 4x more content for $279/mo. The ROI is not even close.”
Nick M.
Co-founder, Well Spoken
“Roster found us five street interview creators in two days. The turnaround was insane - we went from brief to final cuts faster than any agency we have worked with.”
Sam Lim Achatz
Founder, HiSnaps
“We cancelled our $6K/mo agency retainer. Roster does everything they did, sourcing, briefs, revisions, payments, for less than the cost of one creator video at our old agency.”
Bill B.
Co-founder, Drink Loom
“Our CPA dropped 42% after switching to Roster creators. We went from 2 videos per month to 12, and our ad account finally has enough creative to test properly.”
Nikolas Adjan
Founder, Unrot
“I used to spend 15 hours a week sourcing and managing creators. Now it takes me 2. That is 50+ hours a month back, which I put into actually scaling our campaigns.”
Ben C.
Founder, CHZR
“First campaign on Roster: 100+ applicants in 48 hours, 8 creators hired, content delivered in 6 days. Our old process took 4-6 weeks for the same output. The time savings alone pays for the platform 10x over.”
Asher H.
Co-founder, Clear 30
“We run 5 creator campaigns per month now. Before Roster, we could barely handle 1. Our content output went up 5x and our cost per video dropped from $800 to under $200.”
WhoLiked Team
WhoLiked
“Roster made scaling our creator program effortless. We went from manually sourcing creators on Instagram to having qualified applicants come to us. The platform handles everything from briefs to payments.”
Easton Dana
Founder, Gamestock
“I used to spend 15 hours a week sourcing and managing creators. Now it takes me 2. That is 50+ hours a month back, which I put into actually scaling our campaigns.”
Ben C.
Founder, CHZR
“First campaign on Roster: 100+ applicants in 48 hours, 8 creators hired, content delivered in 6 days. Our old process took 4-6 weeks for the same output. The time savings alone pays for the platform 10x over.”
Asher H.
Co-founder, Clear 30
“We run 5 creator campaigns per month now. Before Roster, we could barely handle 1. Our content output went up 5x and our cost per video dropped from $800 to under $200.”
WhoLiked Team
WhoLiked
“Roster made scaling our creator program effortless. We went from manually sourcing creators on Instagram to having qualified applicants come to us. The platform handles everything from briefs to payments.”
Easton Dana
Founder, Gamestock
Your first week
Brief to ad-ready content in 7 days. Here's how.
Day 1
Post your brief
Takes 5 minutes. No onboarding calls, no account manager intros.
Day 2-3
100+ creators apply
Pre-filtered to your niche, budget, and content style. Pick your favorites.
Day 4-6
First cuts land
Review footage, pin notes to the frame, request changes - one click.
Day 7
Approve and launch
Content hits your ads manager. Creators get paid automatically.
Day 1
Post your brief
Takes 5 minutes. No onboarding calls, no account manager intros.
Day 2-3
100+ creators apply
Pre-filtered to your niche, budget, and content style. Pick your favorites.
Day 4-6
First cuts land
Review footage, pin notes to the frame, request changes - one click.
Day 7
Approve and launch
Content hits your ads manager. Creators get paid automatically.
FAQ
Questions brands ask before they launch
Most agencies charge $5K-$15K/mo. Roster does the same job for $199-$279/mo. Brands save $4K-$12K/mo on average and ship 3-5x more content.
Your ads are fatiguing while you read this.
Every week without fresh creative costs you in rising CPMs and missed tests. Post your first brief today - content lands in 7 days.