Roster runs the whole creator program, start to finish.You just approve the content.
7-day free trial · Cancel anytime
Trusted by 300+ DTC and agency teams
0K+
Vetted marketplace creators
0M+
Influencer contacts
0+
Qualified applicants guaranteed
$0.0M+
Paid to creators
.
Affiliate, paid and organic, run from one place.
Affiliate & Gifting
Affiliate that runs itself
Codes go out, Shopify orders attribute themselves, commissions get paid.
Paid Social
Ad-ready UGC, hands-off
Brief on Monday. Approve raw 9:16 footage with usage rights by Friday.
Organic Campaigns
Organic reach, zero ad spend
Creators post. Roster tracks each post and ties it to reach and revenue.
Post the brief.
Roster fills the roster.
Post the brief. Vetted creators apply, no DMs.
Emmarie Jensen
Summer Skincare · UGC
Dee Dee Estes
Summer Skincare · UGC
Nicola Power
Summer Skincare · UGC
Cindy Nuñez
Summer Skincare · UGC
Melissa Suero
Summer Skincare · UGC
Emmarie Jensen
Summer Skincare · UGC
Dee Dee Estes
Summer Skincare · UGC
Nicola Power
Summer Skincare · UGC
Cindy Nuñez
Summer Skincare · UGC
Melissa Suero
Summer Skincare · UGC
Brittany Page
Summer Skincare · UGC
Melinda Blaine
Summer Skincare · UGC
Jade Barton
Summer Skincare · UGC
Rikki Ridgeway
Summer Skincare · UGC
Brittany Page
Summer Skincare · UGC
Melinda Blaine
Summer Skincare · UGC
Jade Barton
Summer Skincare · UGC
Rikki Ridgeway
Summer Skincare · UGC
Briefs and contracts,
written for you.
Paste a link. Roster writes hooks, shot list, deliverables.
Emily P.
Jessica C.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Overview
Honest, first-person review of Lumina Collagen Powder after 14 days. Show the tub, mixing, and one visible result.
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Every deliverable and shipment, tracked for you.
Note at 0:08. The re-cut lands back in your queue.
Review deliverables
Round 2 of 3
Pinned at 0:08
"Cut faster to the product reveal"
Deliverables
2 assetsSummer_Hook_v2.mp4
Emily P.
Unboxing_Final.mp4
Jessica M.
Approve the ad.
Roster handles the rest.
Approve the ad, Stripe pays the creator. 1099s handled.
Payouts
Stripe Connect · 1099-ready$12,820
Paid this quarter
$1,650
Pending on approval
May 12
Next batch
Mackenzie Dudzik
mackenziedudzik
Janci Miller
draft_ipljchwm
Isabel Rodriguez
isabel
Bridget Taylor
favgirl
Jared Brubaker
jared
Or run it from Claude.
"Find 20 fitness creators under 100K and send the brief." Done.
Claude
Roster MCP · connected
Truby B.3.8% eng · 202KBridget T.4.1% eng · 133K
Destiny H.6.3% eng · 35KOur creators
Your next winning creator is already here
Every creator is vetted and ready to shoot.
Mackenzie D.
Los Angeles, CA
Adam A.
Toronto, CA
Claudia P.
Miami, FL
Aarav S.
Seattle, WA
Julia L.
Austin, TX
Daniel K.
New York, NY
Russka J.
Atlanta, GA
Mateo R.
Chicago, ILMackenzie D.
Los Angeles, CAAdam A.
Toronto, CAClaudia P.
Miami, FLAarav S.
Seattle, WAJulia L.
Austin, TXDaniel K.
New York, NYRusska J.
Atlanta, GAMateo R.
Chicago, IL
Sahara R.
Los Angeles, CA
Diego M.
San Diego, CA
Carolina F.
Miami, FL
Kenji O.
Austin, TX
Rosalia S.
New York, NY
Owen M.
Portland, OR
Sevgi I.
Chicago, IL
Jordan W.
Atlanta, GASahara R.
Los Angeles, CADiego M.
San Diego, CACarolina F.
Miami, FLKenji O.
Austin, TXRosalia S.
New York, NYOwen M.
Portland, ORSevgi I.
Chicago, ILJordan W.
Atlanta, GAWhy Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
What brands say
Hear it from the brands that made the switch
“Our customers are 50-plus, so we need older creators, and those are the hardest to find. I posted what we were selling and Roster filled the roster in days: found them, briefed them, signed them, paid them. I approved the ads. That used to be six weeks of my life per campaign.”
Cutler Castillow
Founder, Stēlo Health
“I posted the brief on a Monday. By Wednesday Roster had found and signed five street interview creators, without me messaging a single one. Final cuts landed faster than any agency we have used.”
Sam Lim Achatz
Founder, HiSnaps
“We cancelled our $6K/mo agency retainer. Sourcing, briefs, contracts, revisions, payouts, all of it just runs in Roster now. My job is approving the ads.”
Bill B.
Co-founder, Drink Loom
“Our CPA dropped 42%. Roster keeps briefs going out and footage coming in without anyone on my team touching it, so we went from 10 videos a month to 120+ and finally have enough creative to test.”
Nikolas Adjan
Founder, Unrot
“I used to spend 15 hours a week finding creators, sending briefs, and chasing files. Roster does that part now and pings me when something needs a yes. I am down to about 2 hours a week.”
Ben C.
Founder, CHZR
Your first week
Day 1
Say what to sell
Post the brief with a budget. Five minutes, no onboarding calls.
Day 2-3
Roster fills the roster
100+ creators apply, Roster pitches the ones who don't, and ranks everyone by fit. You pick from a shortlist.
Day 4-6
Briefs, contracts, first cuts
Briefs and contracts go out on their own. Footage lands with feedback pinned to the frame.
Day 7
You approve. Creators get paid.
Approve the ads, Roster pays the creators through Stripe, files usage rights, and the content hits your ads manager.
Day 1
Say what to sell
Post the brief with a budget. Five minutes, no onboarding calls.
Day 2-3
Roster fills the roster
100+ creators apply, Roster pitches the ones who don't, and ranks everyone by fit. You pick from a shortlist.
Day 4-6
Briefs, contracts, first cuts
Briefs and contracts go out on their own. Footage lands with feedback pinned to the frame.
Day 7
You approve. Creators get paid.
Approve the ads, Roster pays the creators through Stripe, files usage rights, and the content hits your ads manager.
FAQ
Most agencies charge $5K-$15K/mo. Roster starts at $299/mo, and Managed plans (we run it for you) start around $5K/mo. Brands that switched save $4K-$12K/mo and ship 3-5x more content.
Applicants start arriving within 48 hours. Most brands have creators signed inside two days and first cuts by day five. Compare that to the 3-6 week agency turnaround.
You say what to sell and set a budget. Roster sources creators, sends pitches and follow-ups, writes and sends the brief, drafts the contract, collects deliverables, and pays creators when you approve. Anything that spends money or commits your brand is one click from you. Everything else runs.
On the Managed plan, yes. A Roster strategist owns the campaign and delivers ads to your account. On the Software plan, Roster runs the ops layer (sourcing, outreach, briefs, contracts, payouts) so your team spends its time approving ads, not chasing them.
Paid Meta and TikTok spark ads, whitelisted handles, affiliate programs, gifting, and hybrid briefs. All through one pipeline - no separate tools needed.
Through Stripe, the moment you approve the deliverable. Every payment is tied to the contract and the video, and it is 1099-ready.
Yes. Invite your existing creators and run briefs, payments, and contracts through Roster. Keep your relationships, cut the admin by 80%.
Built-in contracts cover usage rights, exclusivity, term length, and FTC disclosure. Set it up once - every creator signs the same thing. No more $500 legal reviews.
Every week without fresh creative costs you in rising CPMs and missed tests. Post your first brief today - content lands in 7 days.